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We have all heard the word SEO, but what does it mean?  If you just started a business or have an existing business, SEO is vital if you want to be found online in searches.  Some companies may tell you it will cost 10,000 dollars once and that you will get results guaranteed, which is not valid.  This article will explain what SEO or Search Engine Optimization means and how it works.  SEO comprises six primary categories:  Analysis, Traffic, Content, Ranking, Keywords, and Backlinks.

Before any optimization in the SEO Process can commence, it is first necessary to analyze the website.  Since the goal is to get more people to find your website online, starting with the website’s organic search visibility would make sense.  In short, we want to check the SERPs (Search Engine Results Pages) found in google compared to the number of pages on your website.  Unfortunately, google doesn’t always index every page on your site; thus, understanding which pages are in the Google Directory will help you know where to start. 

You can easily find out which pages are in the Google Search Engine by typing site:your website name.  A listing of all Google Pages displays a short header that indicates the approximate number of results and the time it took to retrieve them in parentheses.  If more than ten pages show in Google, click the next button to see them.  It is a good idea to check this within a week after making changes on your site to see if Google has them.

Now that you know which pages Google has, it is essential to check the ranking of your website.  One of my favorite tools for checking this is https://www.wordstream.com/keywords.  You can find great keywords to use based on the content of your website from a  URL entered.

Now that you understand what Google has, it is vital to check out how much traffic the site is receiving, and a good way is to visit:  https://websitetrafficchecker.org/.  The site will show you specific information:  Estimated Website Value and when it was last updated, Daily, Weekly & Yearly, or Estimated Page Views, Estimated Unique Visitors, Estimated Ad Income, and a review of your main page meta tags.  Furthermore, it will share with you how long the site has been around, server page response, Global Rank, Popularity, and Regional Rank.  But the thing I enjoy the most is the updated SEO Stats which include:  Number of pages indexed on Google, the number of pages indexed on Yahoo, the number of pages indexed on Bing, Backlinks, Moxrank Checker, Page Authority Score, Domain Authority Score.  Also, you will learn if your server is on any blacklists and if it is free from malware and the Whois Ownership Information.

There are two basic ways you may get traffic to your site, paid and non-paid, or what we refer to as organic traffic.  Since this article is about organic SEO, we will not be talking about paid search, also known as pay-per-click.  Organic SEO relies upon great Titles, Keywords, Descriptions, and, most importantly, engaging original content.

To write great content, one must know what to write about or what is trending in your industry.  Use the tools I shared above and search in google to see what comes up when you start typing something.  The next important thing after content, titles, descriptions, and excellent keywords used four to five times in the content is backlinks.  Thus Content is King, and if you want engaging prospects and clients, this is what you will need to deliver on your website.

High-Quality Backlinks are the key to getting your website to have a higher authority which will boost your level of being found since your site is relevant and frequently searched.  Suppose you think you can get just higher a freelancer from across the country to do this for a penny.  Think again.  You must have high-quality follow links, as the ones they will get you will be spammy and cause your website’s reputation to go down.

Now that you know which pages Google has, it is essential to check the ranking of your website.  One of my favorite tools for checking this is https://www.wordstream.com/keywords.  You can find great keywords to use based on the content of your website from a  URL entered.

Review your website’s description, as this will help with SEO and may affect whether users want to click on your site to learn more.  Include your primary keywords at the start of the description for best SEO optimization, and keep it under 160 characters.  Verify that the URLs of your website are using your main keywords.  Remember to use your main keywords on image ALT Tags, Image Filenames, Image Title Attributes, and your Image Meta Data.  Also, check that your main pages have at least five to ten internal links and that other pages have at least one internal link to another page.  Doublecheck that you do not have any broken links and thus go to an error page.  Optimize your page’s loading speed, so it shows quickly on computers, laptops, and mobile devices.

Expecting your website to rank after just one article or paying a company organically as a one-time will leave you greatly disappointed.  Did you know that many credit card processors will not accept businesses that ostentatiously advertise they do SEO optimization and make false claims?  Why?  Because they know this is a scam and there is no magic to it, just that it takes consistent, original, inspiring content that people would be searching for reading.  For more information, reach out to orbitalmediahub.com .